Undestanding an affiliate program : Travelocity

Trevellocity works on the same principle as a GDS. It offers its customer two affiliate programs: Travelocity and WCT. Joining either is free provided you meet the criterea set up by Travellocity (at least 40 bookings per month, exclusivity clause, business plan etc). Travellocity supply affiliates with website templates, booking system, marketing support. The affiliates gain various levels of commission depending the types of proiducts sold.

The Elance business model

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The Elance business moel

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Crowdsourcing at work

The concept consists into creating a company blog where the employees could identify issues (linked to their product that sell the least, to unexploited niches, ..)and propose solutions.
If their solution is chosen by the management team, then the solver gains a reward (financial or stock options..).
The portraits of the chosen solvers are also published on the company company's blog with an article about them and how they came up with an innovative solution.

Another Innocentive success : a fulfilled client's testimony

Innocentive Solver Promo

Design thinking applied to the entertaining indusry : an interesting case in point

Innocentive