lundi 29 mars 2010

The Seismic Shift in Targeted Advertising and Media

An interesting parallellism between targeted advertisement in the media and airplane industry, based on yield management and ROI approach.
Indeed, in the current context of global restructuration of the economy both from the inside (companies) and the outside (rules makers : private equities, governments, international organization..), the way one plans their communication tools & how acurately they use it is a hot potato.

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