Sony Ericsson and HUSH Create Integrated User Experience

Here is a colourful, funny yet explicit example of how brand-integrated content is switched to brand-integrated user. In other words, this video shows how Sony & Hush want their customers to live completely the brand experience... until they even feel part of the cell phone's component and dance & play happily within the phone (or their mind) itself.Therefore, the core issue is no longuer limited to the product's placement... unless you consider the product's user as a full part of the product they use.